u&me campaign

Concept: “u&me – What’s Next?”

A simple, human-first recruitment activation inviting candidates to share where they are now, and what they want next.

At u&u, it’s always been about u and u — candidates and clients. The u&me campaign extends this idea into action, turning passive talent into engaged candidates ready for their next move.

Campaign Purpose

To collect live, high-quality candidate data from across platforms and build a warm talent pool for:

  • Immediate roles

  • Future pipelines

  • Newsletter segmentation and talent insights

Core Message

“It starts with u… and it leads to me.”

We want to know:

  • Who you are now

  • And where you want to go next

Because the right move starts with a conversation.

Where It Works Best

  • LinkedIn lead-gen ads (high performance)

  • Instagram story polls (“Is it time for a change?”)

  • Website pop-up / sticky banner

  • Email signature banners (internal + external consultants)

  • SEEK/Job ad overlays (“Not the right role? Join u&me”)

  • SMS re-engagement campaigns

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