Public relations strategy and advisory, award submissions (drafting, editing and coordination), press release development and media-ready editing, media and press distribution, messaging alignment and reputational risk management.

Digital marketing strategy development and formalisation, social media audits with practical recommendations, social media template suite creation (platform-specific), content planning and campaign support, professional services staff checklists and guidance.

Content and collateral strategy and development, branded collateral creation (including stationery suites, flyers, invitations, menus and event materials), on-site and in-the-moment content creation using iPhone (events, staff interviews, behind-the-scenes and product or service focus), short-form content capture for digital and social channels, brand-aligned visual and written content adaptation across platforms, content planning and asset libraries, copywriting and tone-of-voice refinement, event content capture and post-event roll-out.

Strategic event planning aligned to business development and client objectives, end-to-end event support (including concept development, positioning and delivery), client, stakeholder and industry event coordination, event experience design to support relationship-building and brand visibility, post-event evaluation and reporting.

Client lifecycle mapping across acquisition, engagement, retention and advocacy, identification of key touchpoints and opportunities for improved client experience, implementation of structured client and event feedback procedures, analysis of feedback to inform recommendations and continuous improvement, integration of insights into marketing, BD and relationship strategies, relationship stewardship programs.